I’m a motion graphics designer with over a decade of experience crafting animations that connect brands with their audiences.
By blending creativity with strategy, I create visually engaging content that delivers results. I’ve worked across industries including sports, tech, beer, and insurance. I have produced high-impact visuals for mobile gaming ads, broadcast, and social platforms. I’m passionate about transforming complex ideas into clean and dynamic animations.
Software Knowledge
Resume
Freelance Motion Designer
2020 - Present
Gabriella has done contract-based work for a variety of clients, including Palace Business Centres, Muchachos, Erie County Technical School, PostGame, Music For Veterans, Erie Insurance, Fallen Soldiers Picnic, Erie Dance Consortium, and Hot Sauce Guide.
Senior Designer at AppLovin
2021 - 2025
Gabriella created high-performing, targeted video and playable ads for a variety of mobile apps, games, and connected TV commercial clients. She blended data-driven strategy and market research to maximize the performance of each advertisement. Gabriella independently managed the entire production pipeline. From initial creative pitch to scriptwriting, acting, motion graphics, editing, and audio mixing, she independently delivered polished creatives to clients.
Manager of Advertising Content & Game Day Operations at Lincoln Stars Hockey Team
2018 - 2020
Gabriella created all content materials for marketing in the form of animations, videos, and graphic designs for the Lincoln Stars hockey team. All of this content was used for advertising on their social media platforms, sponsorship commitments, and fan engagement during games. Then, once the puck was dropped, she wrote, managed, produced, and directed the show!
Media Support at American Beer Equipment, Norland International & Norland Pure
2017 - 2018
Gabriella developed marketing content for ABE Equipment and its sister companies, Norland International and Norland Pure, through photography, videography, graphic design, and social media management.
Media Production Specialist II at Erie Insurance Group
2014 - 2017
In the Media Services division of a Fortune 500 Insurance company, Gabriella collaborated with a wide variety of departments to create animations for informational videos, webcasting, and historical documentation.