This Airbrush Connected TV commercial was developed with minimal client direction, so I concepted the piece around showcasing the app’s core capabilities and wrote a custom script to support it. I produced the entire video using AI-driven workflows, leveraging their mobile AI app for image generation, After Effects for text animation, and ElevenLabs for voiceover. This commercial became a high performer for Airbrush!
For this Episode commercial, I researched high-performing ads and conducted competitive analysis to inform the concept. From there, I wrote the script and edited stock footage with client provided game assets to create a shock-driven narrative. I produced the entire video using After Effects for compositing and Play.ht for AI voiceover.
Words With Friends 2’s request was to highlight how relaxing their mobile game feels to play. Using a combination of stock footage and screen recordings, I developed a custom script and built a commercial around that concept. In After Effects, I used motion tracking to seamlessly integrate the gameplay into each phone screen, making the footage feel tailored to the story.
Wordscapes set out to test a range of video themes for performance on Connected TV. For this commercial, I edited stock footage and composited in-game screen recordings into the final scene, creating a seamless integration that tied the concept back to gameplay. This was all done within a fast three day turnaround.
Under the mentorship of our Creative Director, I developed the scripts, created the storyboards, and led the creative direction and feedback throughout the production process. The videos below were filmed and edited by the external vendor.
Gossip Harbor is a match game centered around upgrading your home by merging identical items. Since live action tends to perform best on Connected TV, we explored a more dramatic story approach for this concept. I wrote the script, illustrated the storyboards, and led the creative direction and feedback throughout production with an external vendor.
For this Wordscapes Connected TV spot, I led the concept development and created the storyboards, then guided the production by providing creative direction and feedback to an external vendor throughout the process.
Creative Production • Competitive Research for Concept Development • Script Writing • Motion Graphics • 2D Animation • Editing Stock footage • Compositing • Motion Tracking • Sound Design • Project Management • Management of outside vendor for videography • Fast turnaround
Software Used: After Effects • Photoshop• Audition • AI Voice Over • ChatGPT DALL·E • RunwayML • Google AI Studio • Adobe Firefly
Copyright © 2026 Studio Stefanelli, LLC - All Rights Reserved.
All product names, logos, brands, trademarks, and registered trademarks are the property of their respective owners. All company, product, and service names used in this website portfolio are for identification purposes only. Use of these names, trademarks, and brands does not imply endorsement.