As a Motion Designer, I led the creation of each video. I started with competitive research and concept ideation and followed it through to the final delivery, while incorporating team feedback throughout the process. Once each commercial went live, I closely monitored its performance data to capture key learnings from high-performing videos and apply those insights to my future creatives.
I animated the 3D intro for this video, keyframing all character movement in Maya. I then exported the scene into Unreal Engine, where I handled lighting design and enhanced the environment using a prebuilt town set. The ending 2D animation was already a high performing concept that was created by another Designer.
High-performing ads for mobile games often don’t mirror the actual gameplay, so for this mobile ad I developed an entirely new gameplay mechanic using the characters from Ace Defender. I designed and 3D modeled the environment in Maya, then imported the in-game animated 3D character assets, repurposing them into a new concept built specifically for the video.
When a 3 day turnaround called for an influencer-style ad, I stepped in to film it myself! For this Solitaire Cash ad, I handled the on-camera performance and used this opportunity to push my AI skillset. I have been actively using AI tools since it's inception and make it a goal to constantly push myself to learn as many AI software as possible.
Through research at AppLovin, my team identified that the “disappointed grandmother” themes and brain game mechanics consistently drove engagement. I combined these learnings into a single concept and used a UI hand to prompt interaction and guide the user experience. I AI-generated the grandmother character and hand-animated her reactions, while also animating the gameplay to respond to the brain indicators at the top.
In this case, the client provided a library of existing marketing assets. I developed a concept around those materials, crafting a story that repurposed their 2D assets and brought them to life in After Effects to communicate the value of their daily microlearning app.
Competitive Research for Concept Development • Script Writing • Motion Graphics • 2D & 3D Character Animation • 3D Modeled Environment • Influencer Acting • Lighting Design • Editing • Compositing • Sound Design • Rendering • Project Management
Software Used: Blender • Maya • Unreal • After Effects • Photoshop • ElevenLabs • Variety of Plugins • ChatGPT DALL·E • HeyGen • RunwayML • Google AI Studio
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